Kylie Jenner overtaken by an egg on Instagram 🥚💄
A photo of an egg is now the most liked on Instagram, knocking Queen Kylie Jenner off the top spot she had held since February last year.
Nobody saw this one coming: there is a new photo on Instagram that has already beaten the likes record held by Kylie Jenner, and it is... of an egg.
It is true. This weekend, a photo of an egg became the most liked ever on the social network that belongs to Facebook, which has more than a billion users, something that already reflects internet culture.
The photograph, which you can admire here in all its glory, already has more than 30 million likes and has passed the mark set by the youngest sister of the Kardashian-Jenner clan. With 18.2 million likes, the photo dated February last year was used to announce the birth of Stormi, the daughter of the socialite and businesswoman and the rapper Travis Scott.
Unlike Kylie Jenner, who has 21 million followers on Instagram, the account of the world's most famous egg (@world_record_egg) is a recent member of the social network, having joined only at the start of this month. Nothing is yet known about who owns the page, even though it already has 3.8 million followers. Would it already be considered an influencer page?
Meanwhile, the account has even gained the blue verification badge and the numbers keep growing.
Although a lot can be said about Kylie Jenner's meteoric rise to fame, the truth is that the young woman has already become a successful businesswoman. After only two years, her cosmetics brand, Kylie Cosmetics, already has estimated annual profits of around 600 million dollars.
And while an egg taking Instagram's top spot may seem funny, there may be something behind it. This may have been a sign of protest against the reality-show culture we watch today, which is totally dominated by the Kardashians and, in particular, by Kylie Jenner.
On the other hand, this may have been just another internet phenomenon that does not even have much of an explanation. It may just be a joke that ended up taking on unexpected proportions, but let's not forget that it could also be an advertising campaign, run to promote some new product or gain notoriety.
Showing a sense of humour, the 21-year-old has already reacted to the news by posting a video of herself destroying an egg. This year alone, this is already the second record registered on social media, after Twitter announced a new tweet with the most shares.
It happened only a week ago: the Japanese billionaire Yusaku Maezawa, who is paying Elon Musk's SpaceX for a trip to the moon, posted a tweet in which he promises a million dollars to beat the previous record on the microblogging platform. That title belonged to the young American Carter Wilkerson, who in 2017 got 3.6 million retweets by making a request for free nuggets.
