Statistics on marketing, web design and branding

In the digital age, tactics for business growth are constantly changing. But while algorithms, platforms and effective initiatives are shifting rapidly, how do you stay focused on building a successful strategy?

After all, the answer may be in the numbers.

One of the greatest benefits of moving everything online is that consumer behaviour is easy to detect and analyse.

For example, brands cannot specifically analyse how many consumers bought a product or hired a service after they put an advert on a billboard. They can, however, know exactly how many people clicked an online advert, where they are from, how long they spent on the site and what kind of content generated the most engagement.

Best of all, these ongoing analyses show how those actions affect or benefit company growth.

Today we show some of the most important statistics in marketing, web design and branding, so you can see whether your business is heading in the right direction.

1 – In 2021, 54% of online purchases will be made on phones through ecommerce apps and websites

Consumers are spending more and more time on their phones. So it is no surprise that online sales apps and sites are growing fast. To follow the trend, businesses should invest in optimising their websites for mobile. Navigation should be intuitive, checkout simple and the look responsive for every type of screen.

To go one step further, investing in a strong digital marketing strategy will keep the sales process consistent, which improves brand identity and awareness and builds more trust from customers.

2 – 38% of users will stop engaging with sites whose design is not attractive

In addition, 39% will stop engaging with images that do not load quickly, and with slow sites. That is a lot of potential customers lost to businesses that do not think about these problems. By optimising your website with SEO and technical aspects such as image size and load time, you will give consumers a better browsing experience and, at the same time, improve your position in search engines. Investing in a website with an interesting design and all the information consumers want to see will certainly raise the odds of selling more.

3 – Landing pages generate 220% more leads than call-to-action buttons

Important information at the top of websites stopped being of interest a long time ago. Today, modern online consumers prefer landing pages dedicated to the information they are looking for.

Of course this does not necessarily mean that every service or product a business offers needs its own page. Specific campaigns, initiatives, sales or other tactics should, however, have their own landing page. These can be promoted on social media and in newsletters without compromising the look of the main site.

4 – Colour increases brand recognition by up to 80%

The main motivation behind brand identity is to stand out in front of consumers and make sure they remember the brand, as well as to make positive associations easier. One of the simplest ways to reach that point is through colour in the identity.

Humans are guided by the visual sense, and designing a logo that keeps an attractive colour or set of colours across all marketing material, digital platforms and shop shelves makes the brand easier for customers to remember. Colour also has the power to evoke strong emotions, so choose your brand tones carefully, based on the feelings you want to spark in customers.

5 – Consistent brand presentation across every platform increases returns by up to 23%

Branding is much more than the logo design. Every piece of the brand, from digital channels to packaging or shopping bags, should keep similar colour schemes, tones and overall aesthetic. The message communicated should also be similar and fit the company's identity.

6 – 64% of consumers say they trust brands more when they identify with their values

An aspect often forgotten in a cohesive brand identity is the idea of values and mission. Consumers, particularly from more recent generations, want to know what your company stands for, or the reasons it exists. These mottos should be communicated through content marketing, not with a tab on the website that describes everything the company believes in.

Imagine your company sells beauty products and does not test on animals. Consumers who defend these values will certainly trust your brand more and be more likely to buy, because they identify with it.

7 – Content marketing generates three times more leads per euro spent than the same amount on search engine advertising

Content marketing costs 31 to 41% less than paid search results. That includes blogs, video production and webinars, among other things. On top of that, every piece produced in these campaigns can be used on social media and in email marketing, making sure the investment bears fruit.

8 – 64% of consumers make a purchase after watching a brand video

Content marketing that includes video is growing in use and in return on investment. It is easy to see why: people would rather watch a video than read. Videos on social media, from Instagram Stories to reviews by influencers, are a guaranteed success.

9 – In 2019, the return on Facebook ads will overtake the return on print advertising (USA)

No surprises: digital ads are overtaking physical ads. One of the main reasons for these figures is that online can reach many more millions of people, and in a more specific way.

Facebook is particularly useful for this, because it reaches the masses easily as the most used social network in the world.

10 – Email has an average return on investment of 122%

In fact, this figure is four times higher than any other marketing campaign format, including social media, direct mail and paid search. So even though we live in a world dominated by Instagram likes and influencers, strategic email marketing is still an excellent source of business growth.

Of course not every audience behaves in the same way, but powerful tools such as Google Analytics can help your company understand your customers' actions better.

We hope you enjoyed the article! If you need a partner to grow your business today and in the future, talk to INDIGIT!